Visual Merchandising and Display Bundle Book Studio Instant Access
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$69.84
Published: 02-22-2018 Format: Paperback Edition: 7th ISBN: 9781501315367 Imprint: Fairchild Books Illustrations: 353 color illus Table of Contents; Preface Part I: Getting Started-Visual Merchandising and Display Basics 1. Why Do We Display? 2. Color and Texture 3. Line and Composition 4. Light and Lighting 5. The Design Process Part II: Display Locations and Design Methods 6. The Exterior of the Store 7. Display Window Construction 8. Store Interiors 9. Types of Display and Display Settings 10. Techniques Commonly Used in Visual Merchandising 11. Seasonal Displays and Familiar Symbols Part III: What to Use for Successful Displays 12. Mannequins and Alternatives 13. Dressing the Three-Dimensional Form 14. Fixtures 15. Visual Merchandising and Dressing Fixtures 16. Modular Fixtures and Systems in Store Planning 17. Furniture as Merchandisers and Props 18. Materials and Graphics Used in Visual Merchandising and Store Design Part IV: Related Areas of Visual Merchandising 19. Fashion Accessory Display 20. Home Fashions, Hard Goods, and Food Displays 21. Point-of-Purchase Display 22. Exhibit and Trade Show Design Part V: Visual Merchandising and Planning 23. Visual Merchandise Planning 24. Store Planning and Design 25. Community and Experiential Stores Part VI: Industry Resources 26. Trade Organizations and Sources 27. Career Opportunities in Visual Merchandising Glossary Index Reviews “This book provides a thorough general overview of the visual merchandising industry, highlighting industry terminology and explanations of visual merchandising job duties.” – Amber M. Chatelain, Art Institute of Tennessee, USA, “The visuals are excellent-both the photographs and the illustrations.” – Nancy Lyons, South Dakota State University, USA, “This book is quite comprehensive and is a great resource for covering both breadth of content and depth of the ‘why’ behind the ‘what’ components. The photographs used are wonderful. . .It is both an academic and a professional practice resource.” – Carol Salusso, Washington State University, USA, “This is the only book, I have ever used in my ten years of teaching visuals. This book is unique in that is the only one of its kind to explore this area of the industry.” – Emilia Valle, Art Institute of Seattle, USA, Categories: Business Marketing Books, Fashion bookshop Tags: amaxon book, best-selling text, branding, Business of Fashion Marketing, bussness book, classic techniques, Digital, fairchild book, fashion book, fashion books, fashion bussness book, ghana fashion book, hard copy book, Hyper-Connected Consumers, illustration book, marketing book, Martin Pegler and new co-author Anne Kong, merchandising strategy., seds garment book, sedshub book, sewing book, Visual Merchandising and Planning
